Jobs Feeds - The Secret to Search Engine Visibility
Did you know that the job boards get a good portion of their traffic from search engines like Google? In fact, look at the statistics The Chad found below:
Whats preventing your career site from taking advantage of some of this traffic? Simply put, it's the drop down menu.
Search engines cannot select from drop down menus, therefore all of the job content behind drop down menus is invisible to search engines and therefore invisible to potential job seekers.
Learn The Secret to Visibility
The secret is search engine visibility is a job feed. Ask your ATS provider for a feed of your jobs. Put those feeds on a page of your career site that is already indexed by the search engines, just like Target did (below)
Search engines will come by and follow your job feed links, reading all of the job content within it.
Once search engines read or index your job content, they will make it available in their index for potential job seekers to find.
Granted, job candidates are not searching for "Executive Team Leader Assets Protection jobs San Jose" but this is where optimizing for the right job titles comes into play. It really just shows you how powerful something as simple as a job feed can be.
3 comments:
Because most applicant tracking systems aren't SEO-friendly we're starting to help our member companies for free.
First by optimizing the jobs on JobCentral for example check out the links under the logo on the right:
http://www.jobcentral.com/e-Kodak-jobs.asp
and even helping companies optimize their very own domains for FREE. For example:
http://jobs.kodak.com
Companies have been spending millions of dollars over the years in creating their very own "marketable" job sites.. Now they can get them optimized for FREE.
- Chad
http://thechad.jobcentral.com
Hi Chad, thanks for stopping by. Jobcentral is up to some great things, keep it up.
I noticed that you're using underscores in your url naming conventions and not dashes.I personally prefer using dashes here's why:
Underscores are considered a character where dashes are ignored by search engines.
Try searching for the examples below, look at the difference in results.
Computer_Support
Computer-Support
If we could teach people to write optimized and more engaging job descriptions, we'd really be on to something.
Best website links related to Online Job sites in India!
http://www.back2office.com
In order achieve success in their job search, job seekers must target a wide range of Job sites and use all the available resources. Yes, its time consuming. However, dedicating the time and energy will pay off with more and better job leads, more interviews and more job offers!
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