Guaranteed Rankings? - There's No Such Thing

I would say that guaranteeing rankings is so 1980, but SEO hasn't been around that long. in fact; the earliest known use of the phrase "search engine optimization" was in 1997 posted on Usenet.

Now don't get me wrong SEO in general is very subjective, there are often a number of different ways to go about doing something. But, when it comes to search engine rankings, you cannot guarantee any position period. Google themselves tell you this in their webmaster section.

Too many people out their are getting screwed on a "guaranteed" sales pitch because they don't know any better. It makes those of us who really care about SEO and helping people perform better within search engines look bad.

So my question is for Joel Cheeseman who took the below video at ERE. Joel, as a fellow SEO strategist in the recruiting field how come you didn't ask him more about this? I'd be curious to know how SEO4Jobs is able to guarantee something that is completely out of our control.




To be fair, If you're talking about "performance based guarantees" thats not new either. In my opinion, probably not a very good strategy being rankings are so unstable these days with personalized search and geo-targeting. I prefer to concentrate on a company's key performance indicators? (KPI's) such as number of quality hires, aren't those the true measures of ROI anyway?

Kodos for incorporating linkbuilding, I agree, it's a very important aspect to SEO. Remember, its not just the link that matters, its the quality of the link. 100's of links from the same domain are not going to do you a whole lot of good. Linkbuilding in itself should be a well thought out, on-going strategy.