What's SimplyHireds Strategy?
While trying to find some examples to use to explain the importance of using the negative keyword option when doing a Recruitment PPC campaign I came across this nugget in the organic results.
The Question I ask: What is this doing to their brand?
If there is a "bigger picture" strategy behind this, I'd love for someone to share it with me because I just don't get it. The traffic they could be gaining from this phrase is not qualified in the least. Would you want your brand associated with phrases like this?
I am guessing that SimplyHired is using some sort of dynamic keyword insertion, adding "types" in front of "Nurse Salaries" depending on what was searched for.
My advice would be to exclude terms that may not be appropriate such as: naughty, sexy and others that I don't feel comfortable saying.
Thoughts??
4 comments:
Thoughts?
None that I can leave here as they are Naughty Nurse related :)
Thank you for bring this to our attention. However, this is not a result of auto generated links. Instead, we have many instances of user-generated links to our site that we do not have control over.
We do appreciate the advice on using negative keywords to avoid situations like this. We will do our best to look into this and take appropriate action.
Best regards,
The Simply Hired Team
A+ to SimplyHired for online reputation management. They caught their name in a search engine alert, found my blog and responded all within a matter of hours.
Apparently those links are user generated which is something I didn't think of - DUH!
Still, probably best to find a way to prevent the use of such phrases.
Thanks for commenting SimplyHired!
Wow, you offer some great content! I wish I found this blog sooner :)
Thanks for posting!
- Jessica
Akken
Staffing software and Recruiting software
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