Generating More Candidates for Less - Indeed vs. Google PPC

Given the current economy, everyone needs to generate more applicants at less cost. As companies and recruiters scale back on job boards and newspaper advertising, they look to search marketing initiatives to deliver results.

This week's Wall Street Journal article on recruitment SEM specifically shows how mainstream it's becoming, comparing the cost per applicant in actual dollars vs. print and job boards.

The question that staffing heads often ask me is where they should invest their recruitment Pay-Per-Click (PPC) dollars. Mainstream search engines like Google or Yahoo, or vertical engines like Indeed? My response 99% of the time is “it depends”: as with any search marketing channel, the answer comes through testing. Each client is unique and so are their results.

Read my full Post on the JobMachine Blog - Here