Recruitment SEO Content Strategies the Competition May be Ignoring

It’s no big secret that a having a recruitment SEO strategy in place can help an organization tap into the candidate pool that starts their job search within search engines.

A good portion of the success of your SEO campaign revolves around the content of your career site. In the eyes of the search engines, quality content is king. The more you have of it, the better.

If you’ve ever wondered why your competitor has better search engine visibility than you do, check out how many pages of content they have. Career Builder for instance has over 1.2 million pages indexed in Google.

This does not necessarily mean you’ll need as many pages to be on the same playing field, others factors come into play such as incoming links.

Tell me more about Linkbuilding

There are many techniques that can be used to garner inbound links to your career site however; the most favored by search engines is building links naturally by having unique content on your website. The kind of content that makes people naturally want to link to.

In addition to having content on a company’s culture, benefits, first interview advice there are some content strategies your competition may be ignoring.

3 Content Strategies your competitors may not know

1. Contests – the trick with contests is to find ways for the contestants to promote the content online themselves. This technique naturally results in lots of incoming links. Combine this with user generated content, where people are encouraged to promote their own contest submission it’s a magic win-win formula. Some great examples of leveraging this are:
   
   - The Talent Buzz – blog contest
   - Best Buy – Help us write the job description
   
   


2. Unique Research – Finding and publishing research is probably the most difficult to master. It requires thinking about all the industry information you have available and determining what insights you may be able to garner from it. This type of project may require looking to a market research firm to help. A good example of a company undertaking this type of strategy is Arbita with their recruitment genome project. The report is a multi-year research project but the first installment is ready to download now.
   
   


3. Awards with Badges – Posting awards has been one of the best ways for a business to establish themselves as credible in the online world. Awards that are represented with badges usually contain a link back to the site offering the award.
   
   A great example of this type of strategy would be the recruiting blogs blog contest in 2007. All recruitment industry bloggers we're talking about this contest and in turn linked back to the Recruiting Blogs website.
   

The above content strategies alone will not guarantee that you will outperform your online competitors but when done properly, can accomplish a lot for your career site.

If you have examples you’d like to share feel free to post comments.