Digital Asset Optimization is the new SEO

I think we’ve all heard the expression, “Don’t put all your eggs in one basket” which is great advice for any industry; including Search Engine Optimization. Most people understand SEO as being a tactic used to increase a career sites visibility within the search engines. While true, SEO encompasses so much more.

Anything meant for the web can be optimized using SEO techniques this includes but is not limited to PDF’s, Images, Videos, News, Press Releases, Blog Posts and even Social Media Profiles and Status Updates.

Have Your Noticed a Change in the Search Engine Results?

You many have noticed a change in the search engine results. No longer are you just seeing results from websites. Videos, images, news, blogs and local listings have all been incorporated into the organic search engines results. This change gives organizations multiple ways to increase their brand visibility within the search engines as well as own a greater portion of the search share.

SEO is Not Enough

Times are changing. As more organizations witness the value SEO brings to recruiting and incorporates strategies into their online marketing mix, the more competitive the landscape will get. SEO is not going to be enough, basic concepts will still be critical, just not by themselves.

Companies seeking long term search engine success in the ever- evolving search engine results will need to take an inventory of all their digital assets and devise a monetization strategy. Digital asset optimization or DAO matches digital assets with channels of online distribution.

Digital asset optimization not only provides more opportunity to reach candidates. But it enables you to maximize the ROI of assets you’ve already invested in. Making what you already own work better for you is really what digital asset optimization is all about.