Facebook Advertising - The Affordable Recruitment PPC Option

A few weeks ago Compete.com released its monthly traffic analysis for the month of December. Based on the new stats, Facebook’s U.S. traffic has jumped to 132 million unique visitors (up from 128m reported in November) These numbers don’t come as a surprised to most being that these days everyone seems to have a Facebook page.

For advertisers, Facebook has become a very affordable candidate attraction alternative to the higher priced clicks available on search engines like Google and Yahoo. As with any advertising platform, there are some things that might be helpful to know before jumping in. After all, Google, Yahoo and Facebook make PPC advertising easy for a reason, it generates revenue. The less you know about campaign optimization, the more money they make.

Before you start your ad campaign on Facebook consider the following:

• Target Appropriately - It’s no surprise that people using social networks like Facebook divulge a lot of juicy nuggets about themselves in their profiles, which can be a gold mine to advertisers. Facebook gives you the opportunity to choose what audience see’s your ads. For Instance an organizations can target ads based on gender, age, location, college attended, keywords used in profiles and status updates or even companies they are either currently working for or have worked for in the past. (IE: Google recruiting teams can try to entice Yahoo Employees to switch teams)
  
  
• Testing Payment Methods - Ad prices on Facebook are determined auction style like on search engines. You can choose to pay based on either the number of times people see your ad (cost per impressions or CPM) or the number of times people click on your ad (cost per click or CPC) Many choose the latter however it won’t hurt to test both methods to see which is more cost effective for you. I personally have worked with some campaigns where the CPM model was much more cost effective. Remember Facebook advertising is fairly inexpensive, in fact: you’d be able to get a decent test case with just $20.00.
  
  
• Be creative with Your Ad Copy - It’s important to make your ads stand out and Facebook only allows you 135 characters to make that happen. Keep in mind your ad will typically run next to two other ads and be mixed in with other Facebook messaging. If your ad copy is considered more traditional it is likely to be ignored. try to push the envelope a little if you can.
  
  
• Test Different Ad type – Facebook offers a variety of ad types for advertisers but what type works best for recruiting? Are you planning to direct people back to your corporate career site? (website ad) If so that’s a one-time connection, if they choose not to apply for a position at that time, you’ve lost them for good.
  
  Being Facebook is really a platform for building relationships; consider using ads to build fans instead. (page ads) that way you have the opportunity to recruit/re-market to them. It doesn’t hurt to get creative when building your fans either. Consider donating X amount of money to a charity for every new fan obtained during the month of January, It works and sends a great message about your brand.

At the end of the day, the important thing to remember is that most ad platforms make it easy for you to set up campaigns but, simply “setting and forgetting” them is likely to do nothing more than generate more ad revenue. Before investing your recruitment dollars make sure you can invest some time into making your ad campaigns really work for you.

The Best Way To Leave a Job

Thanks to Resume Builder for providing this article.

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There comes the time when you decide to leave your present job and find a new one and the way you behave in this situation can influence your future career greatly. So no matter how much you hate your boss and co-workers it isn’t a good idea to burn your bridges on the way out. Follow our tips and get to know how to leave your current position without leaving your dignity behind.

1. Talk to your boss - The first person you should inform about your leaving is your boss. Don’t do it via e-mails, come and see him in person. Give a sound reason for your departure: explain you’re leaving because of growth opportunities with the new company (not due to dissatisfaction even if it’s not true). Be polite and emphasize the positive, tell about how the company has benefited you but mention it’s time to move on.

2. Give a proper notice - Though a standard notice period is two weeks, you are welcome to give an additional week or two. It shows your respect to the management and colleagues who can have plans as well. The more time you give the smoother the process of your departure will go.

3. Write a resignation letter - It’s important to provide a resignation letter, try to make it positive and remember that the end goal is to maintain a positive relationship with the employer. Besides, human resources department may need it for the personal data sheet as well.

4. Prepare a transition plan - You know your job better than anyone else and your manager would welcome ideas on how best to recruit a replacement. Create a document which will show what things you do and how you do them. Share the details of your work, any additional responsibilities you take while carrying out your work.

5. Maintain your professional relationships - In today’s commercial world you never know with whom you’ll have business one day. That’s why try to stay on good terms with your colleagues as you depart. Exchange your contact information with your co-workers and take time to keep in touch.

6. Leave a favourable impression - It is the lasting memory management and colleagues will have of you and it says much about your professional character. That’s why even if you had serious problems and conflicts at work your departure is not the time to start sounding off about them. If you have any constructive comments or suggestions you’ll have opportunity to voice them in a professional and calm manner. Focus on the positive aspects of your employment – thank the people who mentored and supported you.

7. Ensure a smooth transition - Think of a person who will follow you and take over your workload. Organize it. Make sure you don’t leave things half completed. Tie all loose ends possible and if there are any unfinished matters give a status report to your boss about them. Make your files and notes easy to understand and locate. Offer candidatures for your replacement among colleagues you know and respect. Offer to train your replacement and if possible be available after you leave to answer questions.

8. Ask for a letter of recommendation - It’s essential for your future career to get a letter of recommendation from your supervisor as you’ll want to include this job on your resume. And as the time passes and people move on, it’s easy to lose track of previous employers.
So now changes lie ahead. You’ll build new relationships and new perspectives will open for you. Be enthusiastic and ready to learn and give your energy and knowledge to a new environment.

Good luck!

"Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities." at the bottom of every article you accept through the Recruiting Blogswap.