The Importance of Increasing Career Website Engagement

Candidate engagement is a phrase that we hear routinely when it comes to recruiting and corporate career websites. But now more than ever it’s important that employers embrace new tools, technologies and media to build engagement levels. Why?

Google Now Uses “User Engagement” in their Ranking Algorithm

SEO geeks like me that analyze the search engine results day in and day out are starting to see signs of importance placed on “user engagement”. Google wants to know the real quality of a page from the perspective of the target audience it was designed for. By watching what users are doing on sites, a search engine can assign a value to things visitors do and don’t do. Armed with that kind of information they can gauge the value of a website.

What Engagement Metrics Are Tracked?

I am sure that there are more metrics being tracked but as far as the world of SEO can tell. Google is paying special attention to:

• Voting
• Commenting
• Length of stay on a particular page
• Bounce rate
• The Quality of sites linking to you

What Now?

Google’s main goal is to display high quality results that are relevant for their users search queries. One way they measure quality is by watching how people surf the web. They judge what people like and don’t like via voting, commenting, time spent on site, bounce rate and the quality of sites linking to your career site.

Your goal is to create engaging content that candidates will want to read, watch, listen to and interact with via voting, commenting, subscribing downloading and more! At the end of the day, the more you can get visitors to interact with your brand and website, the more “bonus” points you’ll get in the land of SEO and ranking algorithms.