Blind Purple Kangaroo – An SEO Contest between Friends



Purple Kangaroo

 Today I got a call from a good friend of mine, Paul DeBettignies; our conversations always go a million different directions as we take turns interrupting each other with our ADHD minds. One of the things we got to talking about today was around SEO and specifically SEO Rankings. In my opinion, many recruiting SEO vendors boast their SEO products and top client search engine rankings but upon review, the majority of these top rankings are for obscure keyword phrases.


Example: ‘Lead Engineer Real Time Embedded Electronics Controls Job’ aka ‘The Blind Purple Kangaroo’.

This type of keyword phrase is pretty useless and effortless to achieve. That approach is not SEO and it’s certainly not adding value for the client.

Achieving SEO Ranking for Blind Purple Kangaroo is Simple

Paul and I decided to have a little SEO Ranking contest amongst ourselves. Our goal is to see just how little SEO work needs to be done to achieve a top ranking for useless words like Blind Purple Kangaroo and in the spirit of competitiveness, to see which one of us is able to do it first.

Purple Kangaroos Don’t Really Exist – But Red Kangaroos Do!

One of the places I want to visit in my lifetime is Australia; one of my many reasons for wanting to visit the land down under is because I’ve always had a fascination with kangaroos. Other than in books such as the Purple Kangaroo by Michael Ian Black, purple kangaroos don’t really exist. However, according to Wikipedia, Red kangaroos do.

SEO Tactics Used to optimize this post for the Phrase: Blind Purple Kangaroo

When building relevancy for any keyword phrase repetition is important and there are a few key areas within a page that search engines deem important. Below find the steps I took to optimize this post for the phrase ‘Blind Purple Kangaroo’

• Included in Title -  Blind Purple Kangaroo – An SEO Contest between Friends

• Included within headers - How to Achieve SEO Ranking for Blind Purple Kangaroo

• Repeated throughout the text content - in this case, it’s actually over-optimized

• Mentioned in the image file name – Purple-Kangeroo.jpg

• Used within the image caption– Purple Kangaroo

• Used within link anchor text - Purple Kangaroo Book by Michael Ian Black

• Used in the tagging section - This is similiar to the meta keywords tags

• Mentioned in the blog post URL - /blind-purple-kangaroo-seo-contest.html

• I linked to this post from my LinkedIn Account - Under the websites section

The SEO tactics mentioned above are pretty basic and some even considered old school. Creating and optimizing this post took me less than 10 minutes to do. Now let’s see how long it takes Google to index and rank it.